Case Study: FrontLines Returns Success in a Manufacturing Company
One of the Clients, which we shall call "the Client",
has had great success in its innovative and timely deployment
of FrontLines Returns. In its first year of utilizing the FrontLines
returns management solution, the Client was able to increase their
throughput with regards to the calibration portion of their business
by 20%-25%. As the calibration business represented 35% of their
total revenue the increases were highly significant.
FrontLines helped them realize even greater profits, from the
increased business, as they were able to handle the greater demand
on their services without the necessity of hiring a single additional
service technician. The efficiencies realized by utilizing FrontLines
Returns enabled, not only the increase in their throughput but,
additionally, enabled them to cost effectively handle the increased
business.
The Client, is a world leader in manufacturing and servicing
of sensitive scientific monitors used in the construction and
mining industries. The monitors must be sent back for re-calibration
on a regular basis. In addition to calibration returns, the harsh
environment where equipment is deployed generates a continuing
repair flow to the Client. Repair and re-calibration service generates
significant revenue for the Client; however, the compelling value
of service with the Client is strategic. The customer demand for
rapid turnaround is vital; equipment not active in the field is
in costly downtime. Within this demanding environment, providing
swift service is mandatory to preserve customer loyalty.
Before deployment of FrontLines Returns:
The RMA process was semi-manual using phone, email, faxes and
paper, and was tracked in a rigid internal-facing MRP RMA module
that could not be configured or extended to match the Client's
evolving RMA processes.
The Client had placed a html form on its website to allow its
customers to request a return material authorization number (RMA)
over the web. The form asked for company name and address info,
return shipping instructions, and the serial numbers of up to
10 units to be returned. The form was processed by a simple script
that gathered the info into an email and sent it to a support
email address at Head office. When the distributor needed to return
items later, he had to re-enter all the contact and shipping info
again on the form. This was an annoyance for distributors as they
sent back units regularly.
The distributor had to wait for the email to be received by the
Client and responded to. If the distributor was many time zones
away this could take several days. During this time the distributor
anxiously awaited a reply with the RMA number.
Once the email was received by the Client, a service rep would
have to authorize the return, generate the next RMA number from
the MRP internal system, and send an email back to the distributor
with the RMA number and shipping instructions. Again because of
time zone differences, this could take from a few hours to a few
days before the distributor saw the return email.
Meanwhile the customer of the distributor was anxiously awaiting
a repaired or re-calibrated unit so he could get on with his construction
project.
Units being returned from outside of the Client's country were
shipped to a customs broker at the border. For each unit being
returned, the service rep at the Client had to gather information
that was needed by the customs broker to pass the unit through
customs, such as the price of the unit and the date it was shipped
out of the country. The service rep manually extracted this info
from the MRP system for each unit, entered it an email and sent
it to the customs broker daily.
The need for service rep intervention in the processing of these
emails, and the manual lookup of order entry data from the MRP
system was not only inefficient and tedious, but also, error-prone.
It was difficult for the service manager of the Client to have
"Peace-of-Mind" that the RMA process was being run smoothly
and error-free.
When a unit arrived at the Client, it went through several work
stages as it was inspected, cleaned, re-calibrated and repaired.
Many service reps were involved in this process. A paper checklist
went with each unit and was filled out at each stage detailing
the work done by each service representative. Internally, the
tracking of the repair process was paper-based. This provided
limited visibility to the service manager and made it difficult
to analyze the process to see trends and to identify areas for
process or product improvement. Reporting on the process was also
time-consuming requiring manual extraction of data from the MRP
system and paper checklists into Excel spreadsheets.
The distributor had no way of knowing the status of the return
or where is was in the process other than by calling the Client
because they had no web-access and the MRP system and RMA process
was internal facing only. This resulted in many calls to support.
Aware that excellent service was mission critical to both the
Client and its distributors and customers, the Client put this
process under analysis to look for innovative improvements in
efficiency and productivity, and to improve customer satisfaction
and loyalty. They then found FrontLines Returns.
After FrontLines Returns Deployment:
FrontLines Returns automated the RMA process and turned it from
a manual paper-based process into a paperless, web-based, globally
available one within one week.
FrontLines Returns allows distributors to request an RMA over
the web using forms as before; but the difference is the RMA number
is returned to the customer immediately on the web, and behind
the web form now is the full power of a web-based application
(FrontLines Returns).
As soon as the distributor requests an RMA on the web, FrontLines
Returns does the following: 1) an email is sent to the distributor
with the RMA number and shipping instructions, 2) an email notification
is sent to the service rep, and 3) an email is generated with
the order entry info needed to clear customs and sent to the customs
broker. This is all done without any intervention from a service
rep in the Client! Also a RMA request is generated in the FrontLines
Returns database automatically with all the customer contact information
and data entered by the customer as well as fields extracted from
the order entry database based on the item's serial number - info
that had to be entered manually by the service rep into the MRP
RMA system for each RMA request before FrontLines Returns was
implemented. This has resulted in a more efficient process that
is always error-free, and has greatly reduced the time spent by
service reps in RMA administration.
When the distributor enters a new RMA request he does not need
to enter his contact and address information again as it is stored
in his account. FrontLines Returns also allows the customer to
enter multiple RMAs very quickly without the need to re-enter
duplicate data.
The distributor can easily track the status of all his returns
over the web with FrontLines Returns using a familiar web browser
interface. This has reduced phone calls to support for status
checks dramatically.
The RMA is entered into the FrontLines Returns database and is
then tracked through the internal repair process in a paperless
way - gone is the paper checklist. Workflow in FrontLines Returns
sends emails to the distributor/customer, customs brokers, and
service reps as the unit passes from stage to stage in the Client's
internal RMA process. The Client was able to configure FrontLines
Returns to meet its RMA process exactly (states, events, workflows
and email actions) in hours without any custom programming required
on our part. The Client can change the RMA process in FrontLines
Returns at anytime as their processes evolve. As the return moves
through its repair states the service reps use FrontLines Returns
to enter notes and details of work done and items checked (all
of which was previously entered on the paper checklist). FrontLines
Returns is extremely configurable following established internal
process so deployment in the Client was non-intrusive and immediately
accepted by all service reps.
The service manager at the Client now has real time visibility
into the status of each return. Reports provide data analysis
to spot trends that was difficult before with the paper-based
system. He has developed several weekly reports with the report
generator in FrontLines Returns requiring no manual entry of data.
Using data generated from the database provides more management
capability, continually supplying input to improve the RMA process
and spot product improvements.
The service manager now has true "Peace-of-Mind" with
the RMA process; secure with a 24*7 integrated solution, smoothly
operating in the global economy. Customers get repaired and re-calibrated
units back in a timely manner and all stakeholders (service reps,
customs brokers, distributors and customers) receive complete
correct info at the right time.
Conclusion:
In summary, FrontLines Returns has automated all RMA processes
in the Client, providing a much more efficient and error-free
system. FrontLines Returns has also greatly reduced time spent
by service reps in RMA authorization and administration and in
return status checking. FrontLines Returns truly provides the
customer with "instant gratification" - instant issue
of the RMA number and web visibility of the real time status of
returns. Calm, trust and confidence are now provided to customers
and internal service reps.
The Client has embraced FrontLines Returns as a truly innovative
approach that has significantly increased; profit margins, productivity,
sped up the RMA processing time, and increased customer satisfaction
/ loyalty.
FrontLines Returns is now a "strategic application"
for the Client. It is used daily by all service reps for all aspects
of the RMA process and has yielded a paperless 24*7 available
system. Distributors are very happy with the new system and are
reliant upon it. In a little over 2 weeks, literally "A day
and night transformation" happened; yielding very rapid time-to-benefit
and ROI.
For more information on this case study or FrontLines affordable
solutions please contact sales at (613) 254-6585 or email sales@frontlines247.com
or visit our website at www.frontlines247.com
.
|